In June 2008 Gem In Eye Pictures became an official business developed by William R. Gibson.
Gem In Eye Pictures Directed, shot and edited music videos for Jamaican artiste such as Mr. Glamarus "Protect The Children (Pervert)" and Ziggie Bless "Nah Laff"
Also, worked with Laam King Entertainment on a music video for Jamaican artiste Screechy Dan "I Am" featuring Terry Felicia most known for his song "Pose Off" recorded with Red Fox, as the Camera Operators Lighting Crew and Editor. Provided editing for Laam King Entertainment's short film "Dream Killa", and was the Camera Operator for the short film "Jealousy".
William R. Gibson has worked with Trinidad & Tobago artiste such as Dainjamental "Mother Earth", Lyrikal & King David "Beg No Friends", Benjai "I've Got Sumting (Gimme Ganja)", Jamaican artiste Future Starr "Nutton Nah Gwan"
William R. Gibson photographed Album Covers for Dainjamental "Unexpected" and Benjai "Best of Benjai Volume 1". His photographs have also appeared in "Sophisticates Black Hair" and "Suburban Styles" magazines.